If you were in any doubt that Margate is indeed on the uppers in the fashion stakes, Wayne Hemingway has released another advert with Hush Puppies which shows Margate in all its retro chic glory.
Featuring a rabble of Fred Perry-shirt wearing cool cats, dressed in vintage garb with braces, lollipops and Mary Quant haircuts, they storm the beaches like Quadrophenia-meets-Reservoir Dogs.
It is undeniably cool, even if it does at times feel like this is purely adland territory - only in a parallel universe could a hipster with an Errol Flynn moustache actually work in Beano café flipping burgers. Still, the vibe is street-smart and snappy, and it only reinforces my own belief that Margate is indeed standing on the vanguard of great change.
An influx of boho sorts and fashionistas are clearly trying to move mountains to bring Margate's idealised nostalgia for its mod past into back the mainstream. That is something something which must be welcomed, and this video proves it. Enjoy.
HemingwayDesign for Hush Puppies SS13 from Jack Hemingway on Vimeo.
Photo credit: Video still from the above 'HemingwayDesign for Hush Puppies SS13' video.